Leading Nationwide Retail Campaigns to On‑Time, High‑Impact Launches
Role: Project Manager at Vya — Managed multi‑region campaigns for top national retail brands from concept to launch.
Jira
Confluence
Notion
Wrike
MS Teams
Project Overview
Managed and coordinated multiple nationwide retail marketing campaigns from creative development to final delivery. Ensured brand consistency, on-time execution, and seamless collaboration across creative, print, and distribution teams.
My Role & Responsibilities
- Developed and maintained detailed project timelines, ensuring all milestones were met.
- Facilitated cross-functional collaboration between creative, production, and logistics teams.
- Managed vendor relationships, coordinated print production, and oversaw distribution logistics.
- Monitored campaign quality control to maintain high standards across deliverables.
Challenges & Solutions
Coordinating campaign launches across multiple regions required precise scheduling and real-time communication. I introduced a shared project tracking system and weekly coordination calls, reducing miscommunication and delays.
Automated bug tracking and feature submission system which reduced confusion and increased bug resolution response by 50%
Results & Impact
- Reduced overall campaign delivery time by 30%.
- Achieved a 98% on-time launch rate across all national campaigns in 12 months.
- Increased stakeholder satisfaction and improved workflow efficiency.
- Automated Bug tracking and feature submissions
- Created a standard scope of work template for features
- Introduced Change Management and Communication Standards
- Implemented Standard Operating Procedures and documentation